Build Cycle 01 · Mission Briefing

Mission Brief.

Six squads ● real builds · real ROI ● briefed & building · Sprint Zero

The brief

MISSION BRIEF — OPERATIVES ONLY

CLEARANCE: SQUAD LEADS + ASSIGNED BUILDERS

You were not invited. You were selected.

This is the room where the Lab stops talking and starts shipping. No decks. No mockups. No someday. You walk out with real, working products — tools that crack real creative problems and pay for themselves the moment they ship. Build something that couldn't have existed before this week, and prove what this crew can really do.

Your assignment is below. You own it. Your project lead runs point. Your squad delivers a working product — proof-of-concept, advanced prototype, as good as you can cook it — plus a 30-day product plan with the ROI baked in. Both. By ship day. Senior leadership evaluates at the finish — looking for work that could not have existed before this week, and that the studio will actually use.

You were handpicked because we believe you can do this. That belief comes with a responsibility. This Hackathon does not build things to forget. The Hackathon delivers.

// "AI raised the floor. We raise the ceiling." SPRINT ZERO · LONDON · 22–26 JUNE 2026

The missions

Floating directors · across every squad — Oli Shaw · Esteban Zapiola · Pradeep Menon · here to unblock, steer & support.

SQUAD 01Holy Smokes

Live · PRD ready

The build

AutoDemo Pipeline

Stories in Motion · Bespoke flagship

An agent pipeline that turns a product URL + a plain-language brief into a timestamped, screen-recorded walkthrough video and a draft voiceover script — with no human doing the recording. It replaces the 4–8 hours of manual screen-capture and scripting each demo costs DS today, and hands a clean, timestamped cut straight into the narration + edit process.

1 · Intake→ 2 · Recon→ 3 · Blueprint→ 4 · Record→ 5 · Post→ 6 · QA

Hackathon goalship the recording core (POC) — record 3+ features end-to-end from a brief, on Playwright browser automation. POC → MVP → Full, graded against a Good/Great/Excellence rubric.

PlaywrightClaude APIFFmpegPython

> ./read the full PRD

SQUAD 02WILDFIRE

SQL · LeadNakul SarinAPAC

Comm & Content · Creative Lift

Amplify Studio — one report, a campaign

Point it at one finished report and get a whole campaign back — LinkedIn carousels, short video cuts, a voiceover series and the publish sequence — every channel, on-brand, from a single source. Turns a case team's one deliverable into six weeks of content with no designer in the loop.

// Draft brief from your kickoff — shape it as you build.

Squad

Marcela Amador · AMRAishwarya Panda · APAC

SQUAD 03HTML Preso

SQL · LeadAdam BartczukEMESA

Comm & Content · Creative Lift

HTML Presentation Enhancer

Take a finished slide deck and lift it into a polished, on-brand, web-native presentation — responsive, animated, shareable by a link, no PowerPoint ceiling. The bridge from a static case deck to something a client opens in a browser and a team updates in minutes.

// Draft brief from your kickoff — shape it as you build.

Squad

Anshul Patria · APACEdu Hernandez · AMRPrashanth R · APAC

SQUAD 04KINOSCOPE

SQL · LeadGema ArrietaAMR

Stories in Motion · Bespoke flagship

Vid.io — deck to finished video

The flagship. Drop in a deck, get back a finished, narrated, on-brand video — script, animatic, voiceover, edit. Built whole as the bespoke product DS owns end-to-end, then decomposed into the reusable parts (Runway consistency, edit controls) that lift any case team's video. The living proof of "one offering, three tiers."

// Draft brief from your kickoff — shape it as you build.

Squad

Bill Moore · AMRRigoberto Lopez · AMRDaljeet Sethi · APAC

SQUAD 05Concept

SQL · LeadPritish TandonAPAC

Experience & Product · Bespoke

Enhanced Product Concept

Hand it a raw idea — a consultant's sketch, wireframe, artifact, or just a big concept — and the Experience & Product agent turns it into a clickable, on-brand prototype, personalised to any client's brand. The same pipe can then spin that concept into customer journeys and a polished marketing video that sells it. Concept in; a prototype that looks shipped — and the film to pitch it — out.

// Draft brief from your kickoff — shape it as you build.

Squad

Stephen Spencer · AMRSandeep Ghosh · APAC

SQUAD 06LiveSlide

SQL · LeadPraveen KarkalAPAC

Stories in Motion · Creative Lift

LiveSlide — cinematic journey scenes

Storytelling, not slideware. A customer journey broken into scenes — one per slide — each with an animated video background (Runway, Magnific), the product UI layered on top, and animated narration on the front, in PowerPoint or HTML. Think "Bank of the Future": someone checks their balance on their watch, walks out with what they came for, drops onto a bench — every beat a cinematic scene with the product woven through a story you can present or send.

// Draft brief from your kickoff — shape it as you build.

Squad

Jose Lopez · AMRJessica Manzano · EMESA

Every squad delivers a working product
and a 30-day plan. Both. No exceptions.