BCG Design Studios · Creative AI

Creative AI Studio.

The practical home for Creative AI at Design Studios — tools, production workflows, skills and signal. Built by DS, for DS.

Tools9
Library24
Lab members20

01 · Tools

AI tools, ready to run.

Curated AI tools built and validated by the Lab — production-tested, documented, and designed to slot into your workflow without friction.

Video

Automated Product Walkthrough

Point it at a product, hand it a short script — an agent drives the screens, records, and returns a client-ready walkthrough with voiceover.

Agent · BrowserConceptPreview →
Decks

DS Deck Builder

Builds BCG DS–style decks from a JSON spec. Maps any narrative to the master template, edits slide XML in place, renders for QA in one command.

Python · CLILive
Productivity

Monday Brief

Your daily action brief from email + calendar via Microsoft Graph. Surfaces priorities, drafts replies, runs as a live dashboard at startup.

FastAPI · DashboardLive
Images

Moodboard AI

Turns a one-line brief into five distinct moodboards — colour palettes, reference aesthetics, composition notes — in under 60 seconds.

Claude · WebBeta
Copy

Brief-to-Copy

Transforms a rough brief into structured, polished deck copy — slide by slide — matching BCG tone of voice and DS editorial standards.

Claude · CLILive
Images

Image Director

Outputs precision Midjourney, Firefly and Ideogram prompts calibrated to DS brand guidelines — lighting, composition and palette locked in.

Claude · WebBeta
Motion

DS Motion Pack

A curated Runway Gen-3 prompt library for DS-branded motion — intros, transitions, looping backgrounds and event backdrops.

Runway · Prompt libLab
Decks

Slide Narrator

Feed in raw slide content and get back a narrative arc — tension/resolution structure, a hero stat, and one line per slide.

Claude · CLILive
Production

Newsletter Builder

Fully-coded, DS-branded HTML newsletters from a brief — layout tokens, dark/light, Outlook-safe, ready to drop into SFMC.

Claude · HTMLBeta

02 · Library

Skills & workflows, ready to run.

One library for everything the Lab builds — drop-in skills and end-to-end workflows, side by side: searchable, filterable by type or tag, rated. A taste here; browse them all inside.

Skill

DS Deck Builder

DS-style decks from a JSON spec, rendered for QA in one command.

 Skill

Brief-to-Copy

A rough brief into polished, slide-by-slide deck copy.

 Workflow

Brief-to-Deck Sprint

Raw case input to a formatted BCG DS deck in ~20 minutes.

 Workflow

Visual Campaign Pipeline

Brief to a motion-ready asset pack — Figma Weave → Magnific → Runway.
Enter the LibrarySkills + Workflows · search · filter · rate · download

03 · Signal

Where the Lab publishes.

Field notes on creative AI — state of the art, technology, business, advertising. What the Lab learns, it writes down and shares. Internal today, external when it's ready.

Report · Sample

SXSW London 2026 — Signals from the Creative AI Floor

The Lab's read on what mattered: agentic creative, generative video crossing the quality line, provenance as a brand asset.

Field note · Jun 2026Read →
In the pipeline

The State of Creative AI — Q3

The quarterly read on the tools, the models, and what actually shipped.

Coming soon
In the pipeline

Agentic Advertising

When the campaign starts to build itself — where the craft moves next.

Coming soon

04 · About the Lab

AI raised the floor. We raise the ceiling.

The Creative AI Lab is a three-layer programme for Design Studios. The full story lives in the Lab →

  • L1

    The Lab — invent & validate

    Hand-picked Creative AI Hybrids. Builds the tools, agents and workflows the studio runs on.

  • L2

    The Practice — translate & operate

    Regional ambassadors. Adapt Lab outputs to local context, train and feed use cases back up.

  • L3

    All DS — apply & feed back

    Every designer in every studio. The user base, and the feedback engine that raises the floor.

The job isn't to use AI. It's to make work that couldn't exist without it.