BCG Design Studios · Creative AI Lab

HACKATHON

Sprint Zero — Build Cycle 01. Five days in London where the Lab stopped talking and started shipping. Executive summary.

22–26 Jun 2026 ACC Canary Wharf · London 24 builders · 6 squads
Creative AI Lab · Sprint Zero · Build Cycle 01

AI raised the floor.
We raise the ceiling.

The Creative AI Hackathon — five days in London where the Lab stopped talking and started shipping. Real squads, real working products, real ROI.

22–26 Jun 2026 ACC Canary Wharf · London 24 builders 6 squads APAC · AMR · EMESA
EXECUTIVE SUMMARY  ·  Oli Shaw · Esteban Zapiola · Pradeep Menon  —  Creative AI Lab
The bar

Six missions. Six squads. All delivered.

Every squad walked out with both — a working product and a 30-day plan with ROI baked in. By ship day. No exceptions.

Holy Smokes
ProductDemo
A product URL + a brief → a screen-recorded walkthrough video, with no human doing the recording.
Wildfire
Amplify Studio
Point it at one finished report → a whole multi-format campaign back, every channel, on-brand.
HTML Preso
DeckSite
A static slide deck → a polished, animated, web-native presentation you share by link.
★ Flagship
Kinoscope
Vid.io
Drop in a deck, get back a finished, narrated, on-brand video — script, voiceover and edit.
Product Landing Page
MagicWand
A raw idea → a clickable, on-brand prototype that looks shipped — plus the film to pitch it.
LiveSlide
LiveSlide
A customer journey as cinematic scenes, the product woven through — storytelling, not slideware.
What shipped

Working software. Not slideware.

From a flagship product to fast prototypes — six builds that couldn't have existed before this week, each leaving with a clear path to production.

★ The flagship
Vid.io
Deck in, finished narrated video out. A full eight-step pipeline — ingest, script, storyboard, voiceover, edit — running end-to-end as real software.
Monorepo Web app + agent CLI Runs end-to-end
4–8 hrs→minutes
The manual cost of producing one narrated video, now automated end-to-end.
★ The flagship
ProductDemo
A product URL and a brief in, a screen-recorded walkthrough video out — captured, narrated and cut with no human at the keyboard.
Headless capture Agent-driven Runs end-to-end
½ day→minutes
The manual cost of recording one product walkthrough, now fully autonomous.
Six builds · status
Vid.io ProductDemo Amplify Studio DeckSite MagicWand LiveSlide
Every build ships with a 30-day plan — prototype now, production next.
The Creative AI Library

A building culture has been born.

We built a shared home for the powers — a Creative AI Library of reusable Skills & Workflows, any DS creative can pull. Six are live in it today; many more were shared on the floor — and the plan is to open the Library to everyone.

council
Live
A fast in-session critic panel for any decision.
llm-council
Live
A multi-model war room — five advisors, one verdict.
deep-research
Live
Slow, source-read, cited research with confidence labels.
get-to-work
Live
Autonomous build mode — roadmap, build, verify, surface.
skill-reviewer
Live
The DS quality bar — a 100-point rubric, green/amber/red.
skill-template
Live
The gold-standard starting point for every new skill.
motion-gif
⇄Shared
Branded animated motion graphics from a style or a still.
transcribe
⇄Adopted
Any audio → clean text, fully local, no cloud, no key.
How the Library works: drop a Skill or Workflow → AI-reviewed against the 100-point rubric → published to the live, SSO-gated Creative AI Library for any creative to pull. The machine to democratise building already exists and is running — and the plan is to open it to all ~350 creatives.
Ready to shareds-design-system — a Skill plus a full component library that hands every creative our brand and UI kit on tap. Build on-brand from the first prompt.
The next horizon

Power-Up Day — this July.

Every region gets its own AI Day, run by the Regional Leaders from the hackathon — a day of Skill & Workflow sharing that hands the power-ups to every creative across the Studios.

Power-up cartridges
Insert a power-up
Power-up animation
Level up, everyone
Level 1 · Lab
Build the skills
Where we are today
Level 2 · Regions
Regional AI Days
Run by the hackathon's Regional Leaders
Level 3 · All Studios
Every creative, levelled up
~350 creatives, power-ups for all
AI raised the floor. The Lab raises the ceiling.
Creative AI Hackathon · Sprint Zero
Creative AI Lab · BCG Design Studios