Live · Operations reference · 2026 · v2 · AI-boosted

Services, scope & time to delivery.

Every Design Studios service, AI-accelerated. Each vertical lists our existing offers — now ~40% faster thanks to AI — plus the new AI-native services we deliver brief-to-v1 in 1–2 days, final in under a week.

BCG Design Studios EMESA 3 verticals · 39 boosted services · 12 AI-native

AI disclaimer

Existing services are now ~40% faster when delivered with AI-accelerated workflows end-to-end — pre-production research, drafting, iteration and post-production all AI-assisted. Original Excel-scoped times stay visible (struck through) for transparency.

New AI-native services follow an 80/20 rhythm: AI gets us to a brief → v1 (~80%) in 1–2 days; the remaining 10–20% — brand polish, refinement, sign-off — takes us to final delivery within 1 week max. Brief-to-v1 and v1-to-final are shown separately so Ops can plan against both milestones.

All times are directional — actual delivery depends on content readiness, iteration count and human review. Quality, brand compliance and senior oversight are not reduced.

For scoping tools: a machine-readable JSON of all 51 services (with hours, team, rates and boost methodology) is available alongside this page — drop it into a custom GPT or scoping artifact to generate quotes.

Video

17 boosted · 4 AI-native

Edit, motion, filming, 3D and animation — accelerated by AI script drafting, AI voice and music, generative B-roll and AI-assisted motion. Plus new AI-native offers: generative video, instant testimonials, multilingual versioning.

Who does it Creative Hybrid and/or SME (Video) — supported by PM, Content, Designer · AI-tooled across all stages

01.A

Existing services AI-boosted ~40% faster

Service	Description	Hours	Team	Brief → Delivery
S1Production	Coordination of video production — no speakers. PM-led delivery.	7h5h	PM	Ad-hocAd-hoc
S1Stinger	Short video with appealing visuals (M&E). Branded motion piece.	8h5h	Video Designer	1 day0.5 day
S1GIF Animation	Motion loop applied to an existing illustration or scene (M&E).	6h4h	Video Designer	1 day0.5 day
S2Basic Testimonial	1 speaker on 1 location. Edit + light motion.	18h11h	Video Designer, PM, CO	2–3 days1–2 days
S260″ Edit	Footage edit with dynamic music and on-screen text. Teaser · highlight · opening · intro (M&E).	30h18h	Video Designer, Content	4 days2–3 days
S2Backdrop	Motion loop on a predesigned background — original visual design or 3D elements.	48h29h	Video Designer	1 day0.5 day
M2Basic Tool Video	Tool selling video. Tool recording provided by the client.	55h33h	Video Designer, PM, CO, Content	5–7 days3–4 days
M260″ Motion	Footage edit with dynamic music and on-screen text. Teaser · highlight · opening · intro.	64h38h	Video Designer, Designer, PM, CO, Content	5 days3 days
M2Tutorial Video	Walkthrough of a platform, tool or system. Main UI elements provided by client.	78h47h	Video Designer, Designer, PM, CO, Content	8 days4–5 days
L1Standard Testimonial	Film 5 speakers on the same location, same setups. No B-roll. Internal filming, editing, motion.	135h81h	Video Designer, Visual Designer, CO, Content, PM	4 weeks2–2.5 weeks
L1Standard Video	Edit with motion text, graphics and voice-over.	103h62h	Video Designer, Designer, PM, CO, Content	2–3 weeks1–2 weeks
L1Extended Tool Video	Tool selling video with footage or animation intro/outro. Tool recording provided by client.	108h65h	Video Designer, Designer, PM, CO, Content	2–3 weeks1–2 weeks
L2Standard Motion	Edit with motion text, graphics and voice-over. Extended scope.	123h74h	Video Designer, Designer, PM, CO, Content	15–20 days9–12 days
L2Enhanced Testimonial	Film 5 speakers on the same location, different setups + B-roll. Internal filming, editing, motion.	177h106h	Video Designer x2, CO, Content, PM	4 weeks2–2.5 weeks
L2Re-enacting Video	Film 2 internal actors in two setups with defined script, rehearsals and B-roll. NDA required.	217h130h	Video Designer x2, CO, Content, PM	4 weeks2–2.5 weeks
L2Animated Video	Motion-based video with character animation. Represents complex processes, structures or concepts in an approachable way.	189h113h	Designer, Video Designer, PM, CO, Content	<4 weeks<2.5 weeks
L23D Animated Video	3D animated video with object or texture motion — no characters involved.	256h154h	3D Designer, Designer, Video Designer, PM, CO, Content	<4 weeks<2.5 weeks

01.B

New services AI-native

Service	Description	Hours	Team	Brief → v1 → Final
AIGenerative Video	Text-to-video and image-to-video using current-gen models. B-roll, abstract sequences, concept films. Brand-prompted, human-curated.	8h v1+24h final	Video Designer, AI Prompt SME	v1 80%1–2 days Final+3–4 days
AIAI Voice & VO	Cloned or synthetic voice-over in any language, on-brand tone. Multilingual versioning from a single script.	4h v1+12h final	Video Designer, Content	v1 80%0.5–1 day Final+1–2 days
AIInstant Testimonial	AI-enhanced solo interview — auto-transcribed, scripted into key messages, edited with auto-cut and B-roll generation.	8h v1+20h final	Video Designer, Content, CO	v1 80%1 day Final+2–3 days
AIMultilingual Versioning	Existing video translated, voiced and lip-synced into multiple languages. Per language, after the master is locked.	4h v1+12h final	Video Designer, Content	v1 80%0.5 day / lang Final+1–2 days / lang

Sizes (S1 → L2) include preproduction, production and postproduction. Talent, recording-studio bookings and printing remain out-of-pocket. AI tooling licenses are absorbed in DS rates.

Visual

13 boosted · 4 AI-native

Proposal design, presentations, publications, branding, illustrations — accelerated by AI layout, AI illustration, AI copywriting and brand-aware generation. Plus new AI-native offers: prompt-to-deck, AI brand systems, generative illustration.

Who does it Creative Hybrid and/or SME (Visual) — supported by Designer, Content, Creative Owner · AI-tooled across all stages

02.A

Existing services AI-boosted ~40% faster

Service	Description	Hours	Team	Brief → Delivery
S1Rapid Proposal	Proposal offering using the rapid template. Fixed 16h scope on local enhanced rate.	16h10h	Designer	2–3 days1–2 days
S1–S2Survey Creation	Verint, Slido or MS Forms — survey design, branding and client training for self-edit.	11h7h	Designer	1–3 days0.5–2 days
S1–M2Branding · Internal Initiative	Simplified branding for short-turnaround projects, using BCG guidelines.	35h21h	Designer, Creative Owner	≤1 week2–3 days
S1–M2Branding · Internal Events	Onsite events and meetings branding, using BCG guidelines.	35h21h	Designer, Creative Owner	1–2 weeks3–6 days
M1Illustration	Custom illustration with style exploration, color scheme, scene execution.	30h18h	Designer, Content	1–2 weeks3–6 days
M1+Bespoke Proposal	Tailored proposal — bespoke L&F, client research, content integration.	48h29h	Designer, Creative Owner, PM, Content, Digital	6+ days3.5+ days
M1–M2Enhanced Proposal	Proposal with developed L&F. Fixed 48h scope on local enhanced rate.	46h28h	Designer, Creative Owner, PM, Digital, Content	6 days3.5 days
M2Presentation Design	Visual L&F + content for 20-slide deliverable. Key slides, layout, infographics and consistency.	48h29h	Designer, Content	1–2 weeks3–6 days
M2BCG Publication	Publication design — exhibits, illustrations, layout, social-media adaptations.	54h32h	Designer x2-3, CO	1–2 weeks3–6 days
M2Customer Journey	Illustrated journey design — personas, scenes, storytelling and copy (~6 scenes).	70h42h	Designer, Content	1–2 weeks3–6 days
L1Print	16-page print outcome — L&F, layout, content distribution, illustrations, print artwork and vendor management.	81h49h	CO, Designer, Content	2–3 weeks1–2 weeks
L1Interactive	10-page interactive outcome — navigation, layered storytelling, programmable elements.	82h49h	CO, Designer, Content	2–3 weeks1–2 weeks
L2Full Branding	End-to-end branding — audit, strategy, concept, design system, guidelines and implementation training.	266h160h	Brand SME, Designer x1-3, Content x1-2, Motion Designer, Digital Designer	6–7 weeks3.5–4 weeks

02.B

New services AI-native

Service	Description	Hours	Team	Brief → v1 → Final
AIPrompt-to-Deck	Content brief → structured, on-brand deck via AI drafting + designer polish. Best for first-draft alignment with the client.	4h v1+14h final	Designer, Content, AI Prompt SME	v1 80%0.5–1 day Final+1–2 days
AIGenerative Illustration	Style-locked illustration suites generated from a brief. Brand prompt-engineering + designer curation and final art.	8h v1+20h final	Designer, AI Prompt SME	v1 80%1 day Final+2–3 days
AIAI Brand System	AI-assisted brand exploration — moodboards, palettes, typography pairings and concept routes generated, curated, refined.	12h v1+32h final	Brand SME, Designer, Content	v1 80%1–2 days Final+3–4 days
AIContent-to-Visual	Long-form text (report, transcript, white paper) → key-message slides, infographics and a one-page visual abstract.	8h v1+16h final	Designer, Content	v1 80%1 day Final+2 days

Sizes increase with content amount, complexity, iterations and senior involvement. Print quotes, brand SME time and external licensing scoped separately.

Digital

9 boosted · 4 AI-native

Interactive deliverables, dashboards, microsites, app/web, UX, digital marketing and immersive — accelerated by AI prototyping, AI copy, AI code-assist and brand-aware generation. Plus new AI-native offers: AI agents, AI-built microsites, AI personalisation.

Who does it Creative Hybrid and/or SME (Digital) — supported by Designer, Content, Developer · AI-tooled across all stages

03.A

Existing services AI-boosted ~40% faster

Service	Description	Hours	Team	Brief → Delivery
M1Interactive PPT / PDF	Interactive PowerPoint or PDF with navigation, embedded elements and clickable layers.	34h20h	Content Designer, Digital Designer	1–2 weeks3–6 days
M2Customer Journey (Digital)	Digital customer journey — interactive scenes, personas, navigable storytelling.	46h28h	Digital Designer	1–2 weeks3–6 days
M2Dashboard Visualization	Data-led dashboard design — KPI views, filters and interactive visualizations.	78h47h	Expert, Senior, Digital Designers x2	1–2 weeks3–6 days
L1Microsite Design	Microsite — IA, design, navigation, responsive layout, ready for handoff or build.	96h58h	Digital Designer, Content, CO	2–3 weeks1–2 weeks
L1App / Web Design	App or web product design — flows, screens, components, design system.	96h58h	Digital Designer, Content, CO	2–3 weeks1–2 weeks
L1UX Assessment & CRO	UX assessment and conversion-rate optimisation — audit, recommendations, prioritised roadmap.	96h58h	UX Designer, Digital Designer, CO	2–3 weeks1–2 weeks
L1Digital Marketing	Digital marketing assets — campaign visuals, social adaptations, landing pages.	99h59h	Content Designer, Digital Designer	2–3 weeks1–2 weeks
L1AR / VR / XR	Immersive experiences — augmented, virtual and extended reality concepts and prototypes.	106h64h	Expert, Senior, Digital Designers x2	2–3 weeks1–2 weeks
L2Email Marketing	Email design and build — templates, campaign emails, responsive HTML.	136h82h	Digital Designer, Content	3–4 weeks2–2.5 weeks

03.B

New services AI-native

Service	Description	Hours	Team	Brief → v1 → Final
AIAI Agent & Chatbot	Custom client-facing AI agent — branded persona, knowledge-grounded answers, escalation paths. Embedded in microsite or product.	14h v1+40h final	Digital Designer, Content, Dev/AI SME	v1 80%1–2 days Final+3–4 days
AIAI-Built Microsite	Microsite built with AI code-assist + design system. Brand-locked components, faster spin-up for time-sensitive launches.	10h v1+36h final	Digital Designer, Content, Dev/AI SME	v1 80%1 day Final+3–4 days
AIPersonalised Microsite	Microsite that dynamically tailors content and visuals to the viewer (named-account, persona or industry).	14h v1+40h final	Digital Designer, Content, Dev/AI SME	v1 80%1–2 days Final+3–4 days
AIAI Workflow Advisory	Diagnostic + roadmap to integrate AI tools into a client's own creative or comms workflows. Vendor-neutral.	12h v1+36h final	Strategy SME, CO, Content	v1 80%1–2 days Final+3–4 days

Build, hosting, third-party platforms and AI model usage costs are out-of-pocket and scoped separately. All AI-native services include human curation, brand-compliance review and senior sign-off.